Making
Life Easier.
#MySpinx
SPINX
- Web Development
- Production House
- Graphic Design
- Online Campaigns
Client Official Start Date: February 2021
Challenge We Discovered: Spinx’s existing website no longer reflected the scale, innovation, or competitive strength of the brand in a rapidly evolving convenience retail market. To remain the convenience and gas destination of choice across South Carolina (and as expansion into North Carolina continues) the digital experience needed to match the company’s growth and industry leadership.
Our Creative Solutions: Ghost Brands positioned the project as more than a website rebuild; it was a full perception shift. We captured authentic location content, car wash experiences, food offerings, and the people behind the brand to create a digital platform that truly represents the Spinx story.
On-Going Campaigns: Our team continues producing fresh content from new and existing locations while developing graphics and website campaigns designed to drive in-store traffic. Through consistent updates and strategic promotions, we help ensure Spinx’s digital presence actively supports retail growth across its expanding footprint.
GRAPHIC DESIGN
Ghost Brands leverages our in-house graphic design team to develop and deploy monthly promotional creatives directly on the Spinx website. Whether highlighting location-specific offers, corporate-wide initiatives, or featured food specials, each campaign is designed to be visually compelling and conversion-focused.
We ensure the graphics align with Spinx’s brand standards while remaining flexible enough to support regional promotions and evolving retail priorities.
This consistent refresh of digital promotions keeps the website dynamic, relevant, and actively driving customer engagement month after month.
Web DEVELOPMENT
Ghost Brands designed and launched the new Spinx website in just six months, building a scalable digital infrastructure that supports 97+ retail locations across the region.
The platform includes fully integrated menus, service offerings, and dynamic location pages tailored to each store’s amenities and features. Beyond the flagship site, we also developed and deployed dedicated websites for Spinx Transportation Company (STC), Ace Energy, and the Spinx Support Center — creating a cohesive digital ecosystem across all subsidiaries.
Every element was custom-coded to deliver a seamless, mobile-first UI/UX experience that rivals and exceeds other convenience and fuel competitors in the market. From interactive maps and advanced search functionality to promotional modules and location-based content management, the system was engineered for both performance and long-term scalability.
Future iterations of the platform will introduce a fully custom-built backend architecture and proprietary logic layer, transforming nearly every component of the site into a dynamic, data-driven experience. This evolution will also include live-updating gas prices supplied directly by the vendor, ensuring real-time accuracy across all locations.
The result is a modern, high-performance digital presence that reflects Spinx’s operational strength and positions the brand as an industry leader across South Carolina and into North Carolina.
Content Creation
Ghost Brands deployed our in-house production team to capture high-quality visuals of Spinx menu items, retail environments, car wash experiences, staff culture, and community events.
By consistently documenting real moments across multiple locations, we ensure the brand’s digital presence reflects the energy and scale of the operation. Our team operates as an outsourced content powerhouse; delivering photography, video, and campaign-ready assets that support website, social, and promotional initiatives.
This ongoing production support allows Spinx to maintain a polished, dynamic brand presence without slowing internal operations.
UI/UX
Framework
Ghost Brands approached Spinx’s UI/UX with a mobile-first mindset, recognizing that the majority of convenience customers search on the go.
We engineered a clean, intuitive navigation structure that makes it easy to find locations, view amenities, explore menu offerings, and access promotions within seconds. Custom-coded features, interactive maps, and streamlined page architecture ensure a frictionless experience across all devices.
The result is a modern, high-performance digital platform that not only rivals competing convenience brands, but enhances customer confidence and drives real-world store traffic.
DoN't GHOST US. TELL US ABOUT YOUR BUSINESS.
Book a consultation with one of the fastest-growing marketing agencies in the Southeast and let’s explore how we can move your brand forward.