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#CityOfSimpsonville

CITY of simpsonville

  • Web Development
  • Graphic Design
  • Production House

Client Official Start Date: February 2023

Challenge We Discovered: The City of Simpsonville’s website no longer reflected the rapid growth and modernization happening throughout the community. Compared to surrounding municipalities, the digital presence felt outdated and did not align with the city’s forward momentum.

Our Creative Solutions: Ghost Brands developed a lifestyle-driven website that showcases Simpsonville’s vibrancy while maintaining the structured backend database required for municipal compliance. The result balances engaging storytelling with the functionality and transparency essential for city operations.

On-Going Campaigns: Following the website launch, we continue supporting departmental updates, capturing new content as the city expands, and maintaining official city minutes. Our ongoing partnership ensures the platform remains accurate, dynamic, and aligned with Simpsonville’s continued growth.

Website Development

Ghost Brands began by auditing the City of Simpsonville’s existing website, which consisted of more than 1,556 pages, many of which were duplicative, outdated, or difficult to navigate.

We streamlined the structure by removing redundant content, consolidating key information, and rebuilding the sitemap to create a more intuitive and organized digital experience.

Our team refreshed the SEO strategy and rewrote copy throughout the site to ensure clarity, search visibility, and alignment with the city’s evolving voice.

We also produced updated photography and videography to replace outdated visuals, bringing a modern and authentic look to the municipality’s online presence.

The user interface was redesigned with citizens in mind, making it easier to locate essential resources such as permits, meeting minutes, departments, and community updates.

On the backend, we engineered a comprehensive administrative structure that allows key city personnel to efficiently access, update, and upload content without technical barriers.

The result is a scalable, easy-to-manage platform that empowers city staff while delivering a significantly improved digital experience for residents.

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Municipality Compliance

Throughout the rebuild, Ghost Brands prioritized full municipal compliance to ensure the website met the operational and transparency standards required of a growing city. We structured the platform to properly archive and track City Council minutes, infrastructure updates, public notices, and official documentation.

Dedicated sections were developed to clearly present elected officials, departments, and governance information in an accessible format for residents. By balancing compliance with usability, we created a system that supports accountability while remaining easy for citizens to navigate.

UI/UX Framework

Ghost Brands engineered the UI/UX with simplicity and accessibility at the forefront, ensuring residents can quickly locate essential information, city events, and departmental resources without unnecessary clicks.

The navigation structure was strategically organized to guide users intuitively through services, announcements, and civic updates. On the backend, we created secure login portals for city officials and department leaders, allowing them to efficiently manage and update their respective content areas.

Custom subroutes and permission-based access were implemented so each department could control only its designated pages. This streamlined structure eliminates backend confusion, empowering city personnel to maintain the site confidently and independently.

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Content Creation

The City of Simpsonville partners with Ghost Brands’ production house to authentically document the moments that define the community.

From ribbon cuttings and city-sponsored events to City Hall milestones and infrastructure updates, our team captures high-quality photography, videography, and drone footage that tells the city’s evolving story. This consistent visual documentation allows Simpsonville to showcase its growth, leadership, and community pride across digital platforms.

By highlighting real moments and real people, we help position the city as vibrant, transparent, and forward-moving.

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