baseball is back in the burg'

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Hub City Spartanburgers

  • Agency of Record
  • Brand Development
  • Graphic Design
  • Web Development
  • Media Buying
  • Brand Management
  • Advertising
  • Content Creation/Production House

Client Official Start Date: February 2024

Challenge We Discovered: Crafting a sports franchise in a town (Spartanburg, South Carolina) that already has another baseball franchise within 34.1 miles and build a fan base within a city that has traditionally traveled elsewhere for entertainment.

Our Creative Solutions: Take a pre-existing brand that was loved in the area; revive it with a more professional and nod to the community along with communicate the reasoning for not shying away from our history, our roots, and our community. Spartanburgers combined the name of the city, the food hub, and the legacy of the railroad connection in its brand.

On-Going Campaigns: As the agency of record for the Hub City Spartanburger; Ghost Brands is the partner that helps develop seasonal messaging, media buying, advertisment placement, and production services that bring the brand to live season after season. From media days, theme night promotions, and establishing the fun brand that fans have come to know; Ghost bring the connection from baseball to entertainment.

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Brand Development

Ghost Brands has been embedded with the organization since November 2023, when it operated as Spartanburg Professional Baseball Club, helping lay the strategic foundation for what would become the Hub City Spartanburgers. Our team led the brand development process from the ground up; crafting the visual identity, brand standards, messaging framework, and brand voice that would define the franchise for years to come.

That work culminated in the official unveiling of the Hub City Spartanburgers on May 11th, 2024, in downtown Spartanburg, South Carolina; a historic moment that reintroduced affiliated baseball to the community with bold personality and purpose. Ghost Brands was responsible for the website development, digital rollout, and full implementation of the brand system across all platforms and public touchpoints.

Serving as Agency of Record for DBH Spartanburg LLC during that transition (and continuing in that role through the end of the 2026 season) positioned Ghost Brands as a fully integrated strategic partner in the franchise’s launch and growth.

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Media & Press Relations

As the organization’s Media Relations and Media Buying arm, Ghost Brands strategically positioned the Hub City Spartanburgers across traditional and digital platforms to maximize reach and credibility. Our team secured and managed exposure through radio, television, live broadcasting, direct mail campaigns, and consistent community storytelling across newspapers and online publications.

By blending paid media strategy with earned media placements, we expanded awareness beyond the Upstate and strengthened the franchise’s visibility as a rising Minor League Baseball brand. That comprehensive approach contributed to national merchandise recognition and elevated the team’s presence well beyond the ballpark.

Agency of Record

As the official Agency of Record for the Hub City Spartanburgers, Ghost Brands has led every layer of the organization’s brand ecosystem; from initial brand development and graphic design to website development and long-term brand management. Our team has executed comprehensive media buying and advertising strategies across digital and traditional platforms to drive attendance, merchandise sales, and community awareness.

Beyond strategy, Ghost Brands operates as the franchise’s in-house creative powerhouse, producing high-impact content for games, series promotions, player features, and season-long storytelling that fuels the team’s growth on and off the field.

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Production House

Ghost Brands operates as the full-scale production powerhouse behind the Hub City Spartanburgers, delivering high-impact creative across every touchpoint of the season. From game series promotional videos and media days to live game capture and event storytelling, our team ensures every moment is documented and elevated. We produce the team’s intro videos, digital campaigns, and branded content initiatives while managing the complete creative pipeline from concept to final cut.

With in-house photography, cinematic videography, motion graphics, drone operations, and graphic design, Ghost Brands functions as a true full-service production studio embedded within the baseball organization.

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