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#GreenvilleSwampRabbits

Greenville Swamp Rabbits

  • Agency of Record
  • Brand Development
  • Graphic Design
  • Media Buying
  • Brand Management
  • PR Management
  • Content Creation / Production House

Client Official Start Date: August 2021

Challenge We Discovered: The organization needed a more unified marketing strategy that aligned brand voice, advertising, media buying, and game presentation under one cohesive system. There was opportunity to elevate theme nights, strengthen traditional and digital media efforts, and create structured seasonal planning rather than reactive promotion. The brand had strong local roots but required a comprehensive strategy to maximize visibility, revenue, and long-term growth.

Our Creative Solutions: Ghost Brands built an integrated marketing and production engine that combined market research, media buying, content creation, and brand management into one aligned roadmap. We developed structured seven-month seasonal campaigns, elevated theme nights into full-scale activations, and enhanced the organization’s visual presence through high-impact production and in-arena elements. Every initiative was designed to drive ticket sales, sponsorship value, and brand equity.

On-Going Campaigns: We completed our agreement and currently are not working with the Greenville Swamp Rabbits. (Term Agreement was from 2021 until 2025 season)

AGENCY OF RECORD

From the 2021 season through the 2025 season, Ghost Brands proudly served as the Agency of Record for the Greenville Swamp Rabbits, operating as a fully integrated marketing and creative partner. Our team supported brand development, graphic design, media buying, brand management, and public relations to elevate the organization’s visibility across the Upstate and beyond.

We led content creation efforts, delivering high-impact digital campaigns, in-game visuals, and storytelling that energized the fan base. Additionally, Ghost Brands played a key role in theme night development, helping craft memorable experiences that strengthened community engagement and enhanced the overall game-day atmosphere.

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Market Research
& Strategist

As the market research and strategic lead for the Greenville Swamp Rabbits, Ghost Brands developed data-driven initiatives that shaped the organization’s growth and fan engagement. We planned and executed theme nights, in-arena activations, media buying campaigns, content strategies, and structured media days to maximize both attendance and brand exposure. Our team also coordinated player interactions and community-facing opportunities to deepen local connection and strengthen sponsorship value.

Over the course of each season, we architected and managed a detailed seven-month campaign roadmap, ensuring every activation, promotion, and deliverable aligned with measurable performance objectives.

Advertising & Media Buying

Ghost Brands strategically managed both traditional and digital advertising channels for the Greenville Swamp Rabbits, ensuring maximum reach and measurable return each season. Our team scripted, produced, and recorded radio advertisements, supplied broadcast-ready b-roll to television stations, and coordinated messaging across multiple media outlets.

We developed comprehensive seasonal media buying budgets that aligned with ticket sales goals, sponsorship objectives, and overall revenue targets. By blending smart allocation, creative production, and performance tracking, Ghost Brands generated consistent visibility, impact, and growth for the hockey organization year after year.

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Production House

Ghost Brands operated as the full-scale production house for the Greenville Swamp Rabbits, embedding our team at games to capture high-impact photography, cinematic video, and drone footage throughout the season. We planned and executed two comprehensive media days each year to meet league requirements, producing player headshots, hype content, and broadcast-ready assets.

Our team created intro videos, jumbotron elements, and in-game visual packages that elevated the arena experience for fans and sponsors alike. Simultaneously, we supported graphic design for games, commercials, and promotions; all while actively filming and documenting the action on the ice.

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