Crustacean Nation

#ClawsUp

Athens Rock Lobsters

  • Agency of Record
  • Brand & Trademark Development
  • Graphic Design
  • Web Development
  • Media Buying
  • Brand Management
  • Advertising
  • PR Management
  • Content Creation/Production House

Client Official Start Date: November 2023

Challenge We Discovered: Building a sports franchise in a town (Athens, GA) that has not experienced professional hockey or understands the sport as well due to a high saturation of collegiate sports from the University of Georgia.

Our Creative Solutions: Understanding what makes Athens such an iconic town is its ties to music and artistry. Using the research and identifers; Ghost Brands was able to build a brand that was community centric; ensuring the buy in from residents and a fan base that was crustacean crazy.

On-Going Campaigns: As the agency of record for the Athens Rock Lobsters; Ghost Brands has entrenched ourselves as a partner that touches all aspects of the brand. From game day graphics & operations, social media templates, website management and merchandise designs; Ghost Brands is the full-serviced agency for the Rock Lobsters organization. Becoming a complete outsourced CMO for the sports franchise.

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agency
of record

As the Agency of Record for the Athens Rock Lobsters, Ghost Brands manages the organization’s brand ecosystem from the ground up. Our scope includes brand and trademark development, graphic design, web development, media buying, advertising strategy, public relations, and long-term brand management to ensure consistency and growth across every platform.

Beyond marketing, we are embedded in game day operations, helping shape the in-arena experience and execution that defines the franchise’s identity. Operating as a full-scale in-house production studio, we deliver photography, cinematic videography, motion graphics, and drone content that fuels the team’s digital presence and elevates the Rock Lobsters brand on and off the ice.

Explore Rock Lobsters Website

Trademark Compliance

In 2024, Ghost Brands led the application and filing process for the Rock Lobsters trademark, formally securing the intellectual property rights behind the organization’s identity. The Rock Lobsters mark is protected under the Lanham Act, U.S.C. Title 15, Sections 1114, 1125, and other applicable statutes, with registered coverage across USPTO Classes 025, 028, 030, 041, 035, and 045.

Beyond registration, we actively manage brand compliance; ensuring proper usage across all vendors, partners, sponsors, and merchandise channels while monitoring and addressing unauthorized use. By combining legal protection with disciplined brand standards and visual oversight, Ghost Brands safeguards the long-term equity and integrity of the hockey organization.

brand Development

In partnership with a local artist, Ghost Brands was the driving force behind the naming, logo development, and full creative direction of the Athens Rock Lobsters brand. From the earliest stages in 2023, our team worked at ground level to shape the identity, personality, and visual presence of the hockey organization. We built comprehensive brand standards, design templates, game presentation elements, and every asset required to consistently bring the Rock Lobsters to life across digital, print, merchandise, and in-arena environments.

Anything that relies on the Rock Lobsters branding (from marketing campaigns to on-ice visuals) has been strategically crafted and implemented by Ghost Brands. Our involvement from inception positioned us not just as a vendor, but as the architects and stewards of the organization’s entire brand ecosystem.

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Production House

Ghost Brands serves as the full-scale production house behind the Athens Rock Lobsters, driving the visual storytelling that fuels the brand. From sponsor commercials and media days to promotional campaigns and digital advertising content, our production team executes at every level of the organization’s creative needs.

We capture game footage, in-arena moments, and behind-the-scenes content that bring energy and authenticity to the franchise’s growing presence. Through photography, cinematic videography, motion graphics, and drone work, Ghost Brands has helped visually build the impact of professional hockey in Athens, Georgia; both inside the arena and across every digital platform.

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